MAP Policy

Toce Performance is focused on maintaining high margins for our reseller network.  In recognition of the investment in time and resources required for our dealer network to provide the level of customer service and product knowledge expected from our customers, Toce is committed to enforcing policies that allow our resellers to maintain high-profit margins through the sale of our products.  Toce Performance has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Toce Performance products. All Toce Performance Authorized Resellers must agree to the terms and conditions of the following MAP Policy. This includes restrictions on sales on eBay and Amazon marketplaces.


Toce Performance’s MAP Policy Guidelines for TOCE Products

MAP pricing for all TOCE products can be found on our current price list, or listed on our website. All advertised prices must be at or above MAP for all TOCE products if a MAP price has been established by Toce Performance. Resellers are not required to list prices in advertising.  If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price”, “call for quote”, "Save x% off retail" or insinuating you will sell under MAP is not permitted.

Resellers are also responsible for ensuring their TOCE pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. Toce Performance’s MAP policy for all TOCE products apply to advertise placements, including but not limited to print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

From time to time, Toce Performance may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, TOCE reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes. This will typically be for holidays/close of the season or overstock specials.


Pricing Statements

Toce Performance’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price”, “Call for Quote”, "Save x% off retail".

Free Offers Associated with Toce Performance Product

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP. i.e. including other components, while not discounting the product solely *Including coupon codes to save on Toce products is also not permitted*


All TOCE Products Price Matching Policies

Price matching policies are acceptable, in the event, Toce itself runs a special. Price matching cannot be used as a valid reason for violations of Toce Performance’s MAP Policy since the policy clearly indicates no discounts are allowed. Advertised prices must always be at MAP or higher. For dealers oversea's, this includes fees and duties required by your country.  Retail cost is based on MSRP. As it is the duty of the reseller to carry these fees along to the customer and charge MSRP base + any duties or taxes.


Failure to Comply with the MAP Policy
At the sole discretion of Toce Performance, failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all TOCE products both direct as well as through distribution. 

***Toce Performance will issue a new price list upon the first day of each calendar year, in the event, there are pricing changes.  Pricing must be updated immediately upon receipt.***  

If you believe a dealer is violating MAP agreements, we ask that you please submit the information whether anonymously or directly by email with a screenshot or by phone call.  We will verify the reseller and take appropriate action.